Prime Video’s India Head Sushant Sreeram Unpacks Growth Strategy (EXCLUSIVE)
variety.comNaman Ramachandran Sushant Sreeram, country director of Prime Video India, has reiterated the streamer’s intention of doubling down on investments in the territory. “Our five-year plan in India for Prime Video is to double what we have done in the last seven years.
And our investment thesis is actually an apt reflection of that. We have committed to doubling our investment over the next five years compared to what we have invested in the previous five.
We said this recently and we continue to stick to it,” Sreeram told Variety. “The question that I and the entire team in India is asked is, ‘Can we do this twice as bigger?
Can we deliver, twice as much for customers across shows movies and the whole works? That’s the simple summary of what the five-year plan is.” Earlier this year, Prime Video signed a deal with the Indian government to boost the country’s creative economy.
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