Peter Bart: ‘Challengers’ Finds Box Office Heat By Serving Up Gen-Z Date With Zendaya And Her Tennis Partners
deadline.comLuca Guadagnino believes filmgoers will endorse his Zendaya movie Challengers because it delivers “a canon of Hollywood golden age comedy – seductive fun with queerness.” The movie’s “big sell” is a shot of Zendaya, Mike Faist and Josh O’Connor kissing one another in various configurations.
Challengers is establishing itself as a Gen Z “date movie,” with a 75% female audience, mostly under the age of 24. Its high-powered social media campaign triggered a $25 million opening weekend globally, defying the pre-summer box office torpor.
The movie has also been well received by Gen Z reviewers who are faithful to their lexicon of film criticism – male characters are approvingly deemed “heteroflexible,” females “polyamorous,” etc.
It was a surprise to his fans that Guadagnino, an Italian filmmaker, set out to make an American-set sports movie (he is not a sports fan) about a tennis world to which he was alien.
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