Barbie will own the conversation. No, Oppenheimer will be the summer’s “must see” movie. The July 21 face-off between those unlikely rivals hints at the imminent surprises of Summer ’23.
Everyone I meet claims to have the “inside” on coming hits or misses. Since big chips are on the table, I decided to hunt down the expert whose job it is to know.
Kevin Goetz, as CEO of Screen Engine, is the feared and revered guru of advanced analytics who is hired to test most of the movies hitting the theaters.
Or TV screens. As such he has dutifully dispensed his data, insights and, often, some proposed solutions to filmmakers and studio chiefs.
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