Patrick Frater Asia Bureau Chief Tom Cruise has become a regular visitor to South Korea and, while his latest visit was more than a week ago, the impact of his efforts appeared to endure.
His ‘Mission: Impossible – Dead Reckoning’ got off to the second strongest start at the Korean box office of any Hollywood movie released this year.
The film grossed $9.75 million between Friday and Sunday, according to Kobis, the tracking service operated by the Korean Film Council (Kofic).
That represented a 60% market share, earned from some 2,400 screens. In its full opening five days (plus previews), it earned $14.2 million.
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