Frater Asia Los Angeles China California city Shanghai city Beijing Entertainment film stars awards sports Citi Patrick and Frater Asia Los Angeles China California city Shanghai city Beijing

‘Peanuts’ and ‘Teletubbies’ Themed Entertainment Venues Set for China – Global Bulletin

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variety.com

Patrick Frater Asia Bureau Chief Entertainment, sports and brand licensing firms WildBrain CPLG and WildBrain Ltd.

have brokered location-based entertainment (LBE) deals on behalf of Peanuts Worldwide for “Peanuts,” “Teletubbies” and “In the Night Garden” with China’s Max-Matching Entertainments.

These are expected to lead to the opening of family entertainment centers and IP-themed hotel rooms for each brand in Beijing, in Zhongshan City, Guangdong and a third city yet to be announced.

These will roll out over the next five years. The moves come at a time when WildBrain CPLG is expanding its Asia-focused teams.

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