Paris Hilton, Dolly Parton and Sabrina Carpenter? NBC Makes Celebrities Core of Olympics Strategy
variety.comBrian Steinberg Senior TV Editor Before NBC went to Paris, NBC went to Paris. Paris Hilton isn’t the first person that comes to mind when it comes to lining up talent to promote a sports property like the 2024 Summer Olympics, held in Paris, France.
The multi-hyphenate entrepreneur has been known, over a number of swirling cycles, for reality shows; an attempt at starting a music career; and launching sundry products.
But marketing executives at NBCUniversal couldn’t resist tapping her for one of the most unusual promotional efforts in the company’s history.
In years past, NBCU hasn’t started pumping its Olympics telecasts until just a few months before the Opening Ceremonies. When it came to Paris, the media company launched a promo with Hilton in January of 2023 — about a year and a half before Mike Tirico, Kelly Clarkson and Peyton Manning greeted viewers with a primetime rebroadcast of a floating parade down Paris’ Seine in late July.
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