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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Box Office: ‘Beetlejuice 2’ Makes $13 Million in Previews

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variety.com

Jordan Moreau A lot of people must be saying his name three times, because Beetlejuice is taking over the box office. The long awaited sequel “Beetlejuice Beetlejuice,” directed by Tim Burton and starring Michael Keaton, Winona Ryder and Jenna Ortega, has made $13 million at the box office so far in Thursday previews.

The horror comedy is ready to take over the box office, after a slow end to August, with an estimated $100 million to $110 million opening this weekend.

That’s a scary good debut, since the film carries a production budget of $100 million. However, Warner Bros. is predicting a softer opening around $90 million — but many box office experts are predicting it’ll cross the $100 million mark.

The film could even land among the biggest opening weekends ever for the month of September, putting Beetlejuice shoulder to shoulder with Pennywise the Clown in 2017’s “It” ($123 million opening) and 2019’s “It: Chapter 2” ($91 million).

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