Oasis confirm dynamic pricing will not be applied to North American reunion tour dates

nme.com:

Oasis have confirmed that a dynamic pricing structure will not be applied to their North American reunion tour dates.Ticket sales for the newly reformed Britpop band’s UK and Ireland ‘OASIS LIVE ’25’ reunion tour caused controversy among fans this month who were taken by surprise by the dynamic pricing in place on Ticketmaster.The ticketing platform’s “surge pricing” scheme, introduced in 2022, increases ticket prices based on demand.Now, Liam and Noel Gallagher’s band management have issued a statement confirming that the upcoming North American dates – which were announced today (September 30) – will not be subject to the same pricing structure.“Ticketmaster’s dynamic pricing model will not be applied to the forthcoming sale of tickets to Oasis concerts in North America,” a statement shared to social media read. “It is widely accepted that dynamic pricing remains a useful tool to combat ticket touting and keep prices for a significant proportion of fans lower than the market rate and thus more affordable.”“But, when unprecedented ticket demand (where the entire tour could be sold many times over at the moment tickets go on sale) is combined with technology that cannot cope with that demand, it becomes less effective and can lead to an unacceptable experience for fans.”pic.twitter.com/hUuHrSbwW5— Oasis (@oasis) September 30, 2024The statement concluded: “We have made this decision for the North America tour to hopefully avoid a repeat of the issues fans in the UK and Ireland experienced recently.”Following the UK and Ireland sale controversy, the issue was brought to the Advertising Standards Agency and the European Commission, with a separate call for an investigation brought by the UK government.Experts also suggested.