New Head of Rotterdam’s Hubert Bals Fund Tamara Tatishvili Vows to ‘Revamp and Revise All Schemes’
variety.comRafa Sales Ross Guest Contributor Tamara Tatishvili is going full steam into her first edition of the International Film Festival Rotterdam, which runs Jan.
25 – Feb. 4, following her appointment as the head of the festival’s funding arm, the Hubert Bals Fund. She started full-time in early January. “I will use the festival to connect to professionals outside of IFFR, hosting informal think tank meetings with industry professionals, producers and sales agents within a close environment to see what their observations and ideas are, and how this could feed into the future thinking strategies of Hubert Bals Fund,” she tells Variety.
She went on to emphasize the importance of festivals from a funder’s point of view. “Festivals are key platforms to connect the stories funds help create to audiences.
Audience engagement is a key topic. Funders and producers believe films need to be made to reach audiences. It’s how you create impact and how you make people understand the world a bit better.” The Hubert Bals Fund was founded in 1988 and named after the festival’s first director.
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