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Netflix’s Live Sports Efforts Got To Very Modest Start With The Netflix Cup, Viewership Data Shows

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deadline.com
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Netflix, which for years had claimed that live sports did not factor into its business model, is now a major player in the field, recently snapping up Christmas NFL games.

But before committing to established, conventional sports franchises like NFL football games and WWE Raw, the streamer tested the waters with stunt-y, made-for-TV sport events, starting with The Netflix Cup on Nov.

14, 2023. According to Netflix’s second expansive viewership report released today, The Netflix Cup, a golf match featuring drivers and golfers from its docu series Formula 1: Drive to Survive and Full Swing, logged paltry 700,000 views in the second half of 2023.

Compare that to Netflix’s foray into live comedy, which was off to a hot start with the Match 2023 Chris Rock’s Selective Outrage special.

Read more on deadline.com
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