NBCUniversal Upfront: Here’s What Happened At Radio City Music Hall
deadline.comAfter an opening performance by a guitar-picking Jimmy Fallon — who sung about, among other things, how “next year I’ll be a hologram” — the NBCUniversal upfront got underway Monday at Radio City Music Hall in New York City.
So you didn’t make it to the home of the Rockettes? Here’s what you missed: -NBCUniversal Chairman Mark Lazarus briefly took the stage to crow “while others have been spinning, we’ve spent the last year investing in our content, tech and overall experience.” “No one else can do what we do,” he added. -Talent like Jabari Banks and Jesse L.
Martin talked up content like The Irrational and Bel-Air before tossing to a breathless video package touting NBCUni content that was hosted by Mark-Paul Gosselaar. -NBCUniversal Studio Group Chair and Chief Content Officer Donna Langley chatted about how she’s “excited to build up our story legacy across film, TV and streaming.” Exhibit A: She shared plans on how they plan to maximize their Wicked IP, like how the musical witches will make an appearance around the Olympics, and how Peacock will stream the film adaptation of the Broadway musical after the first of two parts will be released on Nov.
27. Langley then introduced the film’s first trailer. (Those who streamed the presentation didn’t get to see it. Boo!) -Fresh from the Tom Brady roast, Kevin Hart made his upfront debut to talk about how fun it is to “play in the sandbox that is NBCUniversal.” He then introduced Taraji P.
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