NBCUniversal Leans Into AI In Upfront Ad Sales Push
deadline.comNBCUniversal plans to start using generative AI in its ad sales efforts, the company announced Wednesday at its One24 event for advertisers.
The AI effort will specifically drive audience targeting and advertiser performance. The AI initiative is one of several introduced during One24, which was held in Studio 8H in the company’s Rockefeller Center headquarters.
The fourth annual event is a lead-up to the main NBCU upfront, which this year will be May 13 at Radio City Music Hall. The AI offering analyzes large swaths of programming and digital content across the NBCU portfolio paired with the company’s first-party data to produce “emotion-based, AI-powered audience segments,” an announcement said.
NBCU reported having developed 300 segments that help advertisers to match content to viewers. Programmatic buying, a way to reduce friction and automate many aspects of the ad process, is coming to the Olympics for the first time this summer with the Paris Games.
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