Mrs Hinch has ended her partnership with Tesco after just two years, as she looks to focus on "other projects," according to reports.The 33 year old, real name Sophie Hinchcliffe, landed a lucrative deal with the supermarket giant two years ago and has gone on to release products in collaboration with Tesco, including homeware products, garden furniture and clothing.
The first Mrs Hinch x Tesco collection launched in January 2021, with items including loungewear, candles, bedlinen and more, all designed in Sophie's signature grey and silver colour scheme.
However, Mrs Hinch products in Tesco have been significantly reduced in price since February 2023 and now reports claim the influencer's partnership with the supermarket has come to an end.
A source told The Sun: “Seeing Hinch Homeware line the shelves of Tesco was a real pinch me moment for Sophie. “She’s made the difficult decision to bring the incredibly successful partnership to a close as she moves to develop other exciting projects of her own which was not possible whilst working exclusively with Tesco." OK!
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