Mooky Greidinger, chief executive of Regal parent Cineworld, of the world’s two biggest chains and currently in the process of emerging from bankruptcy, made an appearance on the Cinemacon stage today saluting Regal employees and giving a shout-out to Lionsgate and Hunger Games.
At the last studio presentation of the week, Lionsgate rolled out the first trailer of The Hunger Games: The Ballad Of Songbirds And Snakes, a prequel that’s the latest in the franchise.
Exhibitors have long served as distributors in smaller territories, Greidinger noted, as Cineworld has done with Lionsgate films in Israel and Eastern Europe –including The Hunger Games. “About 12 years ago, I got a call from our manger of distribution and she says to me, I just got off the phone with Lionsgate” and the studio had a new project, three movies based on the book series by Suzanne Collins.
He’d never heard of them. “I said, ‘I trust Joe [Drake].’ I really have a big history with him. But who knowns if people have read the book in Israel?
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