Tom Ascheim & Tricia Melton Launch Consultancy, Talk State Of Kids & YA Content, Future Of Streaming & More
deadline.comEXCLUSIVE: Longtime entertainment executives Tom Ascheim and Tricia Melton, who worked together at Warner Bros.
Discovery and Freeform, have launched Pith and Pixie Dust, a consulting firm. With the new venture, Ascheim, former President Of Warner Bros.
Global Kids, Young Adults and Classic, and Melton, former CMO of WBD Global Kids, Young Adults and Classics, plan to assist companies with integrating storytelling into their brand strategy and creating content as well as use their expertise in kids, family and YA to work with brands that want to reach and engage with those audiences.
Pith and Pixie Dust will be based in Los Angeles, with presence in New York and clients from around the world. The company already is working with a couple of international companies. “We love the idea of pixie dust because we do believe that, having spent our entire careers in entertainment and in storytelling, there is magic to that that we can bring,” Melton said about the duo’s choice of name for the company. “The pith part of that is that in addition to the magic, you also need substance, you need to have a very specific strategy, a very succinct way of talking about your business strategy or your brand’s strategy.
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