Manchester United at front of queue to unlock £860m US opportunity
manchestereveningnews.co.ukThis summer, like many major European clubs, Manchester United will be heading across the Atlantic for a pre-season tour of North America.
The club’s preparations for the 2024/25 season will see them play three games in three locations; Columbia, South Carolina; Inglewood, California; and San Diego, California, with games against Arsenal, Liverpool and Real Betis lined up.
Touring the US and trying to win a piece of the market share isn’t a new phenomenon for football clubs, and this summer will see United joined by Chelsea and Manchester City as well as Arsenal and Liverpool in trying to sell their wares to the sports-loving American public.
But having been such a tough sell for so long given the competition from such major sporting leagues on US soil as the NFL, NBA, NHL, MLB and MLS, ‘soccer’ is finally starting to cut through to the mainstream in the US, with the Premier League in the box seat when it comes to winning that battle.
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