Macy’s Thanksgiving Day Parade Delivers Record Audience for NBC
variety.comCynthia Littleton Business Editor The Macy’s Thanksgiving Day Parade packed a punch for NBC in its 99th edition. The New York holiday tradition delivered a record audience of 28.5 million viewers across airings Thursday on the network and its streaming sibling Peacock.
In a good sign of the parade’s status as an American institution, more than two-thirds of that audience (22.3 million) came from the live linear telecast on NBC from 8:30 a.m.
to noon ET and live streams on Peacock. A little more than 5 million viewers watched a repeat telecast from 2-5 p.m. ET on NBC and on-demand streams via Peacock.
All told across both platforms, viewership was up 6% from last year’s parade in viewers and the adults 18-49 demographic, where it hit a 7.2 rating.
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