Loreen on Tattoo and return to Eurovision Song Contest 2023: "I feel like I'm in the right place at the right time"
officialcharts.comIt's hard to overstate just how much Loreen changed the Eurovision Song Contest when she won in 2012 with Euphoria. A blissful, urgent explosion of tender synth-pop with elements of trance and electronica, Euphoria transformed the opinion of what caliber of song can be entered into Eurovision; Loreen almost singlehandedly legitimised the contest's ability to create great, modern pop music on global scale.
And now, 10 years after changing the game, she's back again. A surprise entry into this year's Melodifestivalen [the contest where Sweden chooses it's Eurovision entry], Tattoo functions, and feels, like a sister track to Euphoria. "I don't care about the pain," she decrees, "I'll walk through fire and through rain, just to closer to you." But now, with a decade of experience behind her (including a masterful debut album, Heal, and elegant pop tracks like Paper Light (Higher) and My Heart Is Refusing Me), Loreen has opened herself back up again.
Tattoo leans in heavy on the trance and electronic elements, bursting into life with a serene urgency to be heard. "All I care about is love," she coos on the outro to the surging banger, and she really means it.
As Loreen prepares to see if lightning really can strike (to date, only one act as won Eurovision twice - Ireland's Johnny Logan), we jumped on a Zoom to talk to Loreen about her grand return and her plans to help make the world a better place, one perfect pop song at a time.
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