Ladbrokes LIVE launched with surprise Sugababes performance and huge ticket giveaway

nme.com:

In partnership with Ladbrokes Ladbrokes announced new entertainment platform Ladbrokes LIVE with a surprise performance by Sugababes at Tower Bridge and a huge ticket giveaway.Launching today (August 1), the Ladbrokes LIVE platform sees the brand team up with NME and live entertainment company AEG Europe to develop a new digital hub – devoted to giving fans the chance to win access to thousands of tickets to massive events across the UK from massive shows at The O2, to unforgettable festivals, must-see sporting events and much more.The platform unlocks access to the biggest and best shows in the UK, connecting fans and artists like never before through incredible unexpected performances, exclusive content and surprise ticket drops.To celebrate its launch, Ladbrokes kicked off the milestone with a pop-up ticket booth in central London this morning, and held a surprise performance at Potters Field Park from pop icons Sugababes.Introduced to the stage by Love Island’s Nas Majeed, the original trio performed fan favourites ‘Push The Button’ and ‘Round Round’, as well as a blast from the past with a rendition of their first single ‘Overload’.After the set, the trio then handed out some of the countless free tickets to upcoming live events on offer for those who visited the London launch.With the pop-up ticket booth, Ladbrokes LIVE gave attendees the chance to win up to 1,000 tickets to All Points East, as well as tickets for what promises to be an unforgettable Sugababes gig at The O2 in September.“We are delighted to introduce Ladbrokes LIVE, an extraordinary platform that connects fans with the best live entertainment experiences,” said Kelly Rose, the Head of Brand for Ladbrokes. “The surprise performance by the Sugababes.