Ampere Analysis presented Tuesday at Spain’s Conecta Fiction. Ampere’s popularity score is a propriety metric based not on viewership but on the tracking of internet search volume received by a title each month as well as other metrics, Ampere’s Alice Thorpe clarified at the presentation.
The fandom base of Korean series and Japanese anime are concentrated in teen and YA demographics, which are also most avid Internet users. “Demographic skew can certainly be a factor, yes.
The existence of fandom around these titles certainly helps. We account for not just search volume/trending topics, however, but also factor in page views on key internet sources such as Wikipedia and IMDb, for example,” Thorpe told Variety. “The global popularity scores are cumulative across territories so the more individual markets a title generates high levels of engagement in, the higher its chances of appearing in the global top 100,” she added.
Her major point, however, was that the shift in focus to still growing markets will only accelerate the globalization of popular scripted TV.
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