EXCLUSIVE: Joe Sugg and Caspar Lee‘s IMG-backed digital talent agency MVE has expanded in the UK by signing a head of talent.
Minnie Harding, one of a number who has recently left Simon Cowell’s agency YMU, has joined up with the London and LA-based outfit run by the popular YouTubers.
Harding will oversee talent in the UK, a roster of digital creators and presenters that includes the likes of fitness influencer Paige Summerton and ‘Teacher Series’ host Kyron Hamilton.
Her past employers have included RCA Records and Adidas. MVE SVP Dean Ondrus Coulson, who runs MVE US with Claudia Parrinello, said Harding “shares our talent first mindset and comes with a wealth of experience.” Harding added: “The London and LA offices are best in class.
Read more on deadline.com
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