Jason Alexander, Sarah Jessica Parker Pitch Mobile Games to Big Crowds
variety.comBrian Steinberg Senior TV Editor This isn’t a red-carpet film debut or a charity event, but celebrities are still turning out for it.
When the Israeli mobile-games company Playtika launches a new series of ad campaigns on the day after Christmas, it will do so with some famous names in tow.
Jason Alexander will pitch World Series of Poker in a series of commercials, and Sarah Jessica Parker will play a city girl who gets to enjoy the country life thanks to Solitaire Grand Harvest.
Ty Pennington, the home-renovation guru, will play up Caesars Slots. And Drew Barrymore will make a second push behind Bingo Blitz. “We believe these celebrities will help us to reach more audience, “says Nir Korczak, Playtika’s chief marketing officer, in a recent interview, adding: “We still believe that there is a mass-market gap and we need to break the boundaries of this category.” Gaming ads are typically aimed at, well, gamers.
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