International Disruptors: Beta Group’s Minh Bui On Shaking Up Vietnam’s Expanding Cinema Market With “Affordable Theatre” Chain Beta Cinemas
deadline.comWelcome to Deadline’s International Disruptors, a feature where we shine a spotlight on key executives and companies outside of the U.S.
shaking up the offshore marketplace. This week, we’re talking to Vietnamese entrepreneur Minh Bui whose Beta Cinemas chain has introduced a new concept of affordable but trendy theatres to Vietnam’s fast-growing cinema market.
Deadline sat down with Minh in Ho Chi Minh City to talk through how he launched the company, his business model and ambitions for the future.
This was followed by an unannounced visit by Deadline to a Beta Cinemas site in Go Vap, Ho Chi Minh City, to watch a Vietnamese comedy accompanied by a very large tub of caramel popcorn, during which there were no discernible differences with the high-end multiplexes in the country (and the popcorn was delicious). The Beta Cinemas chain has an instantly recognizable and, more importantly, instantly Instagrammable design, appealing to Vietnam’s Millennials and Gen Z consumers, who make up a large proportion of the country’s cinema audience (see images below).
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