Everything you need to know about Rita Ora’s new haircare brand TYPEBEA that reduces hair loss

ok.co.uk:

We've only just recovered from the excitement of one new celebrity hair brand – Cécred, by Beyoncé – when another comes along to tempt our purses.

Rita Ora has just launched TYPEBEA haircare – and we've got all the details. The singer has partnered up with Anna Lahey, founder of popular collagen and supplements brand Vida Glow, to launch TYPEBEA, starting with four hero products.Three years in the making, the idea for TYPEBEA (pronounced 'type B') was born out of a need for a solution to the hair issues both were experiencing: Anna with hair loss, and Rita, damage from years of constant colouring and heat styling. * Shop the TYPEBEA range from £23 "My hair has been through so many journeys over the years, and I got to the point where I thought my hair was beyond repair," says Rita. "When I met Anna, I fell in love with the idea of creating something that could restore not just the health of my hair, but for other people too who have gone through their own stages of hair health.The confidence I’m finally starting to feel about my hair now is something I want everyone to experience." Drawing on Anna's beauty expertise, the key ingredient in TYPEBEA products is something called BaicapilTM, an active proven to reduce hair loss by up to 60% in 3 months.

Sounds good, right? Here's everything you need to know about Rita Ora's new haircare brand... What products are in the TYPEBEA line-up?

TYPEBEA has launched with four core products: G1 Overnight Boosting Peptide, £43: Arguably the hero product of the range, this weightless leave-in scalp serum is proven to reduce hair loss by 60% in three months.