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Industry Survey: Striking Writers Winning PR Battle Versus Studios

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variety.com

WGA has handled the strike — and disapprove of the studios’ response — according to an exclusive new survey from Variety Intelligence Platform in conjunction with insights firm YouGov.

Most entertainment-industry professionals (57%) approve of the Writers Guild of America’s handling, versus just 9% who approve of the way studios have, per an online poll conducted May 10-11 among 540 U.S.

adults working in show business. These latest results are an update to our previous survey fielded in March, when the strike was still weeks away from starting on May 1.

Both surveys follow the VIP+ deep-dive special report “Time to Strike?” on the negotiations that led up to the walkout. Greater approval for the WGA could stem in part from the perception that studios wanted a strike because it would potentially help them to cut costs, which 43% of respondents believe is either somewhat or very likely.

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