How Warner Bros. Discovery Brings All Its Brands Aboard for ‘Shark Week,’ From ‘House of the Dragon’ to ‘Beetlejuice Beetlejuice’ to DC Studios
variety.comJennifer Maas TV Business Writer The recent “Shark Week” tradition of having a DC Universe superhero host the beloved Discovery Channel event continues this year when “Peacemaker’s” John Cena kicks off the festivities this Sunday.
Cena’s gig as emcee comes after “Aquaman” Jason Momoa’s turn last year, and “Black Adam” star Dwayne “The Rock” Johnson’s two-year stint before that.
The difference between Cena and his predecessors was his lack of shark education. “One of the interesting things about John is that, and he admitted this from the beginning, he really didn’t know a lot about sharks,” U.S.
networks chief marketing officer Karen Bronzo told Variety of Cena, who is also tied to the WBD family as host of TBS’ “Wipeout.” And part of the mission of ‘Shark Week’ is to celebrate these amazing creatures and educate people about these creatures.
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