Brian Steinberg Senior TV Editor Mark Marshall has been given a lot of time to prepare for NBC Universal’s annual presentation to advertisers.
Last year, he only had 72 hours. Marshall, a longtime second-in-command at NBCU’s ad-sales division, at about this time last year found himself unexpectedly in charge of the company’s “upfront” process — an annual sale of advertising that has in recent years generated approximately $7 billion in commitments from sponsors — after the abrupt departure of his colorful predecessor, Linda Yaccarino.
She had served in the role since 2012 and surprised her corporate bosses and dozens of clients by taking a new job as CEO of X, the social-media hub once known as Twitter.
NBC typically dazzles Madison Avenue with talk of BravoCon, “Sunday Night Football” and “Saturday Night Live.” Marshall was being asked to do just that when the chatter around the company was about anything else.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.