Casey Bloys was about four years into his tenure as a programming executive at HBO when he was driven to champion a project that was disliked by others at the network.
At first blush, the brilliantly raunchy Danny McBride comedy “Eastbound & Down” might have seemed out of place among the erudite offerings on HBO.
When the series premiered in February 2009, HBO was still known for its New York-centric (“Sex and the City”) and Hollywood-set (“Entourage”) comedies. “Eastbound” revolved around Kenny Powers, a washed-up, foulmouthed, amoral former professional baseball player who heads home to North Carolina.
HBO brass weren’t sure “Eastbound” fit their high-end brand. But Bloys, then the network’s young head of comedy, knew McBride had something with the show. “I truly thought and continue to think the show is funny,” Bloys says. “And it was at a point in my career where I was learning how to be an advocate for a show.
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