HBO Content Set To Move From Disney+ Hotstar In India
deadline.comEXCLUSIVE: HBO content, including tentpoles such as House of The Dragon and Succession, is on the verge of moving from Indian platform Disney+ Hotstar, where it has been streaming since 2016, according to local industry sources.
The move seems to be in line with Disney CEO Bob Iger’s announcement of a restructuring and cost-cutting at the company. While HBO content, in particular Game Of Thrones, helped Disney+ Hotstar build its subscriber base when it first launched a pay tier, English-language content is still considered a niche market in India.
At the same time, the Disney-owned platform is under pressure to reverse its subscriptions decline with more mass market content.
Although it remains India’s biggest streamer, Disney+ Hotstar’s subscription base dropped by 6% to 57.5 million during the quarter ended December 31, 2022.
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