Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
deadline.comGoogle is strengthening advertising ties with major media companies amid a broader push into ad-supported streaming. In a presentation kicking off the NewFronts in New York, Google execs gave Hollywood a significant spotlight.
The tech giant announced a number of partnerships with companies using its Display & Video 360 tools, including Disney, Warner Bros.
Discovery and Paramount Global. Google also announced that it is one of the first partners to directly integrate into Disney’s Real-time Ad Exchange, or DRAX. ” Kristen O’Hara, VP, Agency, Platforms & Client Solutions at Google, emceed the NewFront and recapped the day’s announcements in a blog post.
The DRAX integration, she said, will help advertisers target consumers directly via Disney’s streaming portfolio, “at more meaningful moments, with more speed and flexibility,” she said.
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