Music Industry Moves: Bad Bunny and Noah Assad Launch Rimas Sports Agency With Starry Baseball Roster
Thania Garcia Rimas Entertainment CEO Noah Assad, his star client Bad Bunny, and Rimas exec Jonathan Miranda have jointly launched a sports management agency with a starting roster comprised of Major League Baseball players. “We are thrilled to break into a new industry with the launch of Rimas Sports. In the music world we accomplished success by knowing how to develop talent, helping our clients reach their vision by catering to their unique needs,” said Assad in a statement. “This new venture is an expansion of that mission as we aim to bring greater representation to the Latin community in the world of sports.” Miranda will serve as president of the newly-created Rimas Sports which offers services like agent management and public relations, performance and skills training, financial guidance, concierge, and logistics. As for the talent, it’s an All-Star affair with Iván “Pudge” Rodríguez, a 14-time All-Star winner and an American League MVP honoree (1999), tapped as an ambassador.