Global Streamers Seeking Price Increases as Asia-Pacific Market Grows and Matures
variety.comPatrick Frater Asia Bureau Chief Multinational streaming groups are using their increasing market strength to raise pricing and profitability in the Asia-Pacific region.
The region’s many local competitors enjoy significant revenue share, but mostly lag the global giants in terms of earnings. That was one of the starkest messages to emerge from an opening address by Vivek Couto, managing partner at consultancy firm Media Partners Asia, on Wednesday, the first morning of his APOS conference in Indonesia.
Global streamers are putting the screw on monetization, he said. “Netflix started as a direct-to-consumer business model (D2C) but is now leaning more on partners for the next phase of its growth.
Disney is going in the opposite direction, with an increasing focus on D2C product. Warner, with MAX, will try find a balance in different markets, such as with its recent deal with U-Next in Japan,” said Couto.
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