The cost of some popular branded goods at the supermarket has more than doubled in price, according to the latest research figures.
A survey conducted by consumer champion group Which? compared the prices of 79 items over a two-year period to see how much they had changed during the cost of living crisis, reports The Mirror.
The watchdog compared the prices of some well-known branded goods - such as Heinz, Colman's and Lurpak - at six major supermarkets.
The study comes as shoppers across the country have been making the switch from big names to value brands in a bid to help keep their costs down on the weekly supermarket trip.
Read more on dailyrecord.co.uk
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