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FIFA's appointment of Adriana Lima as global fan ambassador draws ire from ex-soccer star Moya Dodd

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FIFA came under fire earlier this week for its appointment of supermodel Adriana Lima as its global fan ambassador. The soccer world’s governing body said Lima’s role will be to develop, promote and participate in several initiatives around the world to help grow soccer. "When you get to meet Adriana, you feel right away her warmth, kindness, and how approachable and passionate she is about our game," FIFA president Gianni Infantino said in a news release. "She lives and breathes ‘futebol’ and that is also why she can be an excellent link between FIFA and fans worldwide." However, not everyone in the soccer world was pleased with FIFA’s decision to appoint Lima.

Moya Dodd, a former Australian soccer star who played in FIFA’s first women’s world tournament and later became a high-ranking soccer executive at FIFA, the Asian Football Confederation and Football Federation of Australia, blasted the organization for Lima’s appointment.

Dodd criticized the move as "tonedeaf" and was left "baffled" by FIFA’s marketing strategy. Dodd would expand on those thoughts in a LinkedIn post. "At the outset, the model's public image (see twitter graphic below) looked an odd fit for an organisation that says it wants to empower girls and women, and whose President is required to be 'a vanguard' for promoting gender equality (yes, that's in the FIFA Governance Regulations)," Dodd wrote. "But beyond generalizations, a quick Wikicheck showed that this model specifically was known for crash-diet eating & drinking, and for believing that abortion is a crime.

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