William Earl Medium Rare, an entertainment and live events production firm that handles festivals for Shaquille O’Neal and Guy Fieri, is expanding into talent management.
The new division will be overseen by Medium Rare co-founders Adam Richman and Joe Silberzweig. The move to create a formal management arm stemmed from the duo’s work with Gordo, a prominent DJ previously known as DJ Carnage, and with NBA great O’Neal in his forays into high-level DJ work as DJ Diesel.
Richman and Silberzweig aim to work with established DJs and artists, celebrities and athletes. Los Angeles-based Medium Rare was founded as an events firm in 2019 with a focus on partnering with marquee-name talent to create live event franchises that are co-owned by the talent and Medium Rare.
Among its signature events are O’Neal’s Shaq’s Fun House festival, Gordo’s Taraka festival series and Fieri’s Flavortown Tailgate.
Read more on variety.com
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