Cynthia Littleton Business Editor It’s not about volume, it’s about curation. It’s not about serving up shows for specific demographics so much as it is having something on the menu to satisfy subscribers’ ever-shifting moods and tastes.
So says Disney Television Group president Craig Erwich in discussing the art of managing content for Hulu Originals, ABC Entertainment, Disney Branded Television and Freeform.
In a sit-down interview for the Variety podcast “Strictly Business,” the television veteran compares the modern job of overseeing programming and production of shows for a spectrum of outlets — spanning broadcast (ABC), cable (Disney Channel, Freeform) and streaming (Disney+, Hulu) — as akin to throwing a giant “potluck dinner.” “Our strategy has never been about volume.
It’s always been about curation and doing things well and focused. And that’s not just in development and production, but also in the launching and the marketing of these shows,” Erwich says.
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