Disney Hikes Some Theme Park Prices As It Preps For Major Investment In New Attractions
deadline.comDisney is raising select prices at its theme parks as it prepares to embark on a long-term expansion of its parks and resorts portfolio.
The media giant initiated the new rates today, a few weeks after CEO Bob Iger and Parks Experiences and Products chief Josh D’Amaro outlined plans for a $60 billion investment over the next 10 years.
The execs made a detailed presentation to Wall Street analysts at an event in Orlando, FL, articulating a strategy for reaching a large, untapped audience with a strategy centered on “stories, scale, and fans.” Annual passes for Disney World in Orlando are rising almost 10% to $1,449.
Parking at the theme park will also rise by $5 to $30 total, though it is free for hotel guests. At Disneyland, the most expensive daily pass is rising almost 9% to $194, while the four tiers of Magic Key passes are increasing between 3.1% and 21.5% and Genie+ add-ons also.
Read more on deadline.com