CJ 4DPlex Ticket Sales Up 70% in 2023 in Sign of Box Office Rebound
variety.comBrent Lang Executive Editor CJ 4DPlex is off to the strongest start in its history with revenues for the first four months of the year tracking 70% higher than 2022.
It’s a sign of how much movie fans seem to be enjoying immersive experiences as the pandemic starts to recede. The first four months of 2023’s box office for the company’s 4DX and ScreenX theaters is tracking 36% higher than pre-pandemic levels (2019), and generating over $150 million through May 1.
The company’s combined network has more than 1,100 premium screens consisting of both its ScreenX venues, the world’s first multi-projection cinema with an immersive 270-degree field of view, and its multi-sensory 4DX theaters, which add motion, vibration, water, wind, snow, lightning, scents and other special effects to movies that are unfolding on screen.
The company is headquartered in Seoul with international offices in Los Angeles and Beijing. Recent films that proved to be particularly strong performers include “Avatar: The Way of Water” and “The Super Mario Bros.
Read more on variety.com