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China’s Streamer Bilibili Aims to Embrace a Wider Audience Without Alienating Its Fans

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variety.com

By Rebecca Davis editor If you want to put your finger on the pulse of China’s Gen Z, you’d best prepare a hot compress for your bleeding eyeballs and get ready to spend a few hundred hours watching videos on Chinese streamer Bilibili.

The NASDAQ-listed site is often referred to as China’s YouTube, yet it is perhaps spiritually closer to a cross between Reddit and Twitch.

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