CBS’ ‘Ghosts’ Meets Movie ‘Ghost’ In Super Bowl Promo, ‘Fire Country’ Does Halftime Pep Talk – Watch
deadline.comCBS is using the Super Bowl on Sunday to promote its entire lineup of returning series which will roll out during the premiere week that will follow the sporting event.
Two of them, comedy Ghosts and drama Fire Country, are getting special promos created specifically for the Big Game. The Ghosts spot features Jay (Utkarsh Ambudkar), Sam (Rose McIver) and their house ghosts doing a running commentary while sitting on the couch watching the Patrick Swayze, Demi Moore and Whoopi Goldberg movie Ghost.
The Fire Country promo, designed to run during half-time features co-creator, executive producer and star Max Thieriot delivering a speech akin to an rousing coach half-time pep talk from a movie or TV series. “Both are really high performing shows, and we think there is still a lot of opportunity to grow the audience for both,” Mike Benson, CBS’ President and Chief Marketing Officer, said about the choice of Ghosts and Fire Country for custom Super Bowl spots.
Ghosts and Fire Country both ranked as the most watched new series of the seasons they premiered in, 2021-22 and 2022-23, respectively, and have remained strong ratings performers for the network.
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