Cannes Lions Festival Expands Awards Categories and Programming
variety.comRobert Marich As digital media mushrooms, advertising messages get disseminated across a growing variety of platforms — in increasingly inventive ways.
Rather than the products being sold, it’s these marketing communications that take the spotlight at the Cannes Lions International Festival of Creativity.
The 71st edition of the Lions awards runs June 17-21 in Cannes, France, to celebrate ingenuity in advertising, branding, marketing campaigns and marketing messaging. “The ready availability of so many new tools makes the landscape wildly competitive, and most entry barriers have been eliminated,” says Madeline Nelson, head of U.S.
independent label relations at Amazon Music, who serves at jury president for this year’s Entertainment Lions for Music competition. “Immediate insights like ‘views,’ ‘likes’ and audience demographics means that creators are able to pivot, adapt and update content based on real-time reactions and feedback.” The Lions were founded in 1954, inspired by the Cannes Film Festival.
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