Broadway box office held fairly steady heading into trick or treat season, with receipts for the week ending Oct. 29 at $26,480,578 (about 6% down from the previous week) and attendance at 218,581 (a slip of just 3%).
Staying strong was Merrily We Roll Along, enjoying another sell-out week, with the roster’s top average ticket price of $238.20 pushing the weekly gross to a new Hudson Theatre house record of $1,840,835.
Notable too was I Need That, the new Theresa Rebeck comedy starring Danny DeVito and daughter Lucy DeVito. At 94% of capacity at American Airlines Theatre, the non-profit Roundabout Theatre Co.
production grossed $608,910 for seven previews. Opening night is Nov. 2. Non-prof, subscriber-based Manhattan Theatre Club’s Jaja’s African Hair Braiding filled 99% of seats at the Friedman, grossing $351,235 with an average ticket of $68.95.
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