Big Changes at Warner Music Group: Max Lousada Stepping Down, Elliot Grainge Moving Up
variety.comJem Aswad Executive Editor, Music Warner Music Group has announced dramatic changes in its recorded music operations: Max Lousada (pictured above, left), CEO of recorded music and a 20-year veteran of the company, will step down at the end of the fiscal year (September 30), although he will remain as an advisor through Jan.
31, 2025; At the same time, Julie Greenwald has begun a leadership transition, which will see her take on a new role as chairman of Atlantic Music Group, reporting to Robert Kyncl, WMG CEO, an elevation of her previous role as CEO; Effective October 1, Elliot Grainge (pictured above, right), 10K Projects founder & CEO, will become CEO of Atlantic Music Group, reporting to Kyncl.
Grainge, son of Universal Music Group chairman-CEO Lucian Grainge, became part of the global senior management team last year, after the company acquired a majority stake in his trailblazing label.
Atlantic, which already includes the Elektra label, will now include 10K under its purview; Atlantic Records chairman-CEO Craig Kallman, a 30-plus year veteran of the company and one of the most successful A&R people of that same time period, will shift into a more A&R-oriented role, which has largely been the case since he and Greenwald were appointed to their leadership roles more than 20 years ago, which saw him essentially handling the music while she ran the company.
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