Asda issues price drop alert on hundreds of products from today - list of 13 everyday items reduced
manchestereveningnews.co.ukAsda is slashing the price of 232 branded and own-label products following a £9 million investment. The supermarket giant said the move is the latest in an effort to support families facing pressure from the cost of living crisis.
On average, prices are being cut by 14 per cent, including on bread, fresh fruit, vegetables, and fresh meat. It comes after £35 million was invested to reduce the price of over 600 products in July and August.
Asda's Income Tracker revealed that more than 60 per cent of households saw their disposable incomes fall in August compared to the same period in the year before. Read more: Amazon's 'bill reducing' kettle that keeps water hot for hours and rivals Ninja slashed to less than £60 in Prime Day deal Read more: HMRC issues Halloween reminder that could provide an extra £4,000 Kris Comerford, Asda’s Chief Commercial Officer, said: “While the recent fall in inflation is welcome news, the average UK household is almost £80 per month worse off compared to two years ago, according to our latest Income Tracker data.
This is the third price drop campaign we have launched in the last four months to support our customers, and our investment is focused on lowering the prices of popular products that make up the core weekly shop.
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