As Taylor Swift Witnesses Third Chiefs Victory, Broncos Matchup Scores Record Audience Increase For ‘Thursday Night Football’
deadline.comFresh off the Los Angeles red carpet for her The Eras Tour concert film, Taylor Swift headed to Missouri on Thursday to cheer on Travis Kelce as the Kansas City Chiefs’ took on the Denver Broncos.
It looks like, once again, the NFL benefitted from her presence at Arrowhead Stadium. About 13.83M people tuned in to watch another Chiefs victory on Prime Video, which was up 57% from last year’s comparable Thursday Night Football game (8.79M for Commanders vs.
Bears). The audience peaked at 15.51M viewers around 9:15 p.m. ET, according to Amazon. While TNF has been posting gains all season, this is by far the largest year-over-year jump to date.
The game now stands as the third most-watched TNF game ever on Prime Video, behind two other matchups this season (15.06M for Vikings-Eagles and 13.92M for Giants-49ers).
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