‘America’s Got Talent: All-Stars’ Premiere Delivers Solid Audience Growth For NBC In Delayed Viewing
deadline.comEXCLUSIVE: America’s Got Talent: All-Stars is settling in nicely alongside its predecessor at NBC. The premiere episode of the new competition series — which features winners, finalists, fan favorites and viral sensations from previous seasons of America’s Got Talent and Got Talent franchises around the world — has racked up 9.1M total viewers since its debut on January 2.
The episode has also reached a 1.2 rating among the advertiser-targeted 18-49 demographic. That’s up fairly significantly from the 5.3M viewers and 0.59 demo rating the episode scored in live + same day.
According to NBC, 15M viewers have seen at least six minutes of the episode. These numbers include two linear telecasts, delayed viewing and digital.
AGT: All-Stars has also been tracking well on social media with 47M social impressions and 3.2M video views, which is a 33% increased from the Season 17 premiere of AGT.
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