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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Warner Bros Brian Steinberg-Senior hallmark audience Nielsen CEO Fox Warner Bros Brian Steinberg-Senior

Top Madison Avenue Media Buyers, Roku, Join Media Giants in Bid to Certify Measurement Methods

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Brian Steinberg Senior TV Editor Seven of the biggest media-buying agencies on Madison Avenue and Roku have joined a media-industry effort that aims to count TV audiences in new ways.

Dentsu, WPP’s GroupM, Horizon Media, Interpublic Group’s IPG Mediabrands, Omnicom Group’s Omnicom Media Group, Publicis Media and RPA have all lent counsel to the U.S.

Joint Industry Committee, a consortium formed in January led by Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros.

Discovery and their Open AP joint venture that hopes to vet and certify a dizzying array of audience-measurement technologies that have come to market in recent months.

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