Audiences more time than usual watching TV in November. In fact, TV usage was up 5.7% to be the highest-measured month since January 2023, according to Nielsen‘s latest monthly TV viewing report, The Gauge.
That was, naturally, underscored by the week of Thanksgiving, when overall viewing peaked and measured an increase of over 14%.
Once again, streaming made up the largest percentage of TV viewing at 36.1%. That was bolstered mostly by acquired programming hits like Bluey, Grey’s Anatomy, Suits, Friends, and Gilmore Girls.
Six Feet Under was also among the most-streamed titles in November, after the 20-year-old HBO series landed on Netflix. And then there was All The Light We Cannot See.
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