AI Spending to Surpass $13 Billion by 2028, Media Analysts Predict

variety.com:

Ben Croll AI spending is expected to crest above $13 billion by 2028, with the spread falling fairly evenly across analytics, development/delivery and customer experiences like personalization and discovery, media analysts announced at a Series Mania presentation on Thursday.

However, the analysts do not anticipate the content creation apocalypse that has underscored much AI coverage of late. Leading off a daylong series of panels that confronted those two troubling vowels on everyone’s mind from a panoply of industry perspectives, research directors from Omdia and Plum Research instead sought to give context – to assuage fears and misconception by framing machine learning more as a tool than as a weapon. “AI will not replace humans,” said Omdia’s Maria Rua Aguete, echoing a common refrain. “But humans that know how to use AI will replace those who don’t, because they will be more efficient, more creative, and [better] prepared.” Tellingly, very few of the anticipated uses involved OpenAI’s text-to-video generator Sora.

The two analysts offered a more sanguine view of the recently launched model, pointing out strengths and weaknesses of a tool they predicted would more useful for short-form advertising, web clips and test videos than for film and television production due to the difficulties in controlling the output in terms of quality and reliability.

Instead, Plum Research’s Jonathan Broughton cited concrete ways generative learning could both ease and assist workflows in storyboarding and previz, while 3D models could better facilitate location scouting and lighting tests.