Anna Marie de la Fuente Germany’s ZDF Studios is launching a FAST channel in Latin America where regional growth of Free Ad-Supported Streaming TV (FAST) has now outpaced that of the U.S., according to the 2023 Amagi Consumer Survey.
By partnering with Atlanta, Georgia-based Castalia Communications, ZDF Studios will be developing a FAST service for the region, tapping its vast catalogue for a selection of drama programming that will be made available in Spanish.
Susanne Frank, director of drama at ZDF Studios, who negotiated the deal, said: “We are very excited about this opportunity to work with an established partner and expert in this subject matter to bring our great catalogue of programming to an interested audience in the Americas.” “We are convinced that this way we will be able to open up completely new, interested target groups in the Spanish-speaking market,” she added.
Expressing his delight “to be working with one of Europe’s leading producers and distributors of television content” and bringing such popular titles as “Goethes and Schillers” to the region, Luis Torres-Bohl, founder and CEO of Castalia Communications, said: “We are confident that our groundbreaking media project will be very successful throughout Latin America and with Spanish-speaking audiences in the U.S.” Latin America is one of the fastest growing markets for Free Ad-Supported Streaming TV (FAST) channels.
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